The LEGO Company History
When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He made wooden toys and furniture. The business was not very profitable and he struggled in the beginning of the 30s. But in 1934, he shifted his focus on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).
In the 1960s, the company began to expand to other Nordic countries. The company developed smaller bricks, which were ideal for hands with small hands. It was named DUPLO (after the Latin word duplex, which translates to twofold). This allowed children to create more intricate models.
In the 1970s Lego began to incorporate new features to make their products stand apart from the competitors. For instance, they added an array of faces to their miniature figures. This made their characters look more real and allowed them to show different expressions and emotions. The Lego Group also added wheels to its bricks, which opened the possibility of designing vehicles and other machines that could move.
The company’s next big step came when it introduced dedicated themes — systems within the system that let users to design their own world or scenario. The company was able to boost its brand’s popularity and appeal to an audience that was younger. The company also increased production by opening factories in South Korea and Malaysia.
